Australian Eyewear Brand

Oscar Wylee

 
 

 

Oscar Wylee

overview

I worked as the in-house designer for Australia-based eyewear brand Oscar Wylee. My main role was to maintain the brand’s cohesiveness in all of its touchpoints. This entailed consistency with what the brand had already established, its vision, and its visual language. I worked collaboratively with marketing and retail teams to continuously push for strategic and creative solutions to business problems.

Throughout my stay at Oscar Wylee, I was the lead for all things graphic design — from print design, digital content creation to packaging design and photography — aligning its brand values to its aesthetic style

 
 

Services

Art Direction
Print & Packaging
Digital Design
Illustration
Photography
Wayfinding & Displays

When I joined the team in 2019, Oscar Wylee had 50 stores in Australia. Today, they operate 100+ stores all over Australia, New Zealand, Singapore, and Canada. As the graphic design lead, I constantly refined the brand’s visuals throughout their expansions. I maintained and developed their brand identity making sure the brand graphics were coherent across all mediums.

in-centre marketing materials

Worked with the product and retail team in the visual merchandising & creation of print assets i.e. brochures, flyers, posters, packaging design, in-store signage and hoardings.

Designed collaterals that highlighted Oscar Wylee’s product range and in-store promotions. These assets helped customers navigate the stores and encouraged sales.

 
 
 

seasonal campaign materials

I rolled out campaign assets for Oscar Wylee’s monthly product release. This includes in-store print materials, store decals, Instagram, Facebook & Google ads, campaign photography and product lookbooks.

Oscar Wylee’s ultralight range, Jelly Series, is one of the brand’s best performing campaigns. The campaign ads and newsletters reached a peak click-through rate of 2.1%, which is double our average CTR.

Copywriting: bronte mcmillan

 
 
 
 
 

weekly newsletters

I conceptualised and designed the weekly EDMs we sent out to Oscar Wylee’s growing subscriber list of over 200,000. The goal was to create engaging and high-converting email marketing campaigns. In the span of two years, the brand saw a 60% increase in click-through rates.

 
 

The Latest ☻

 

Previous

Australia Post
Next

Stockland Nara