Hey, it’s Karen.
I’m a Sydney-based graphic designer specialising in brand identity.
I approach design with empathy and a digital-first mindset, crafting clear, purposeful work that helps brands tell their story and drive positive change.
When I’m not designing, you can most likely spot me at a random ramen place in town. 🍜
I bring a flexible, thoughtful approach to every brief, shaped by experience working at an award-winning agency and contributing to projects recognised for their creativity and impact.
From brand identity and digital to print and photography, I’ve worked across diverse sectors and audiences. I see design as a creative problem-solving tool that helps simplify complexity, tell meaningful stories and connect with people in the real world.
Have a project in mind? Let's chat! 👋🏼
Capabilities
Brand Identity
Print Design
Packaging
Digital Design
Photography
Experience
Senior Designer, Principals 2024-Present
Mid-weight Designer, Principals 2022-2024
Freelance Graphic Designer 2018-Present
Graphic Designer, Oscar Wylee 2019-2021
Junior Multimedia Designer, Artzap Studio 2015-2016
Graphic Design Intern, Artzap Studio 2015