Lumi Skin Clinics
Skin Oasis
Lumi Skin Clinics
overview
In the hustle and bustle of city life comes the high demand for self-care products and services, including cosmetics. Sydney-based Lumi Skin Clinics focuses on advanced non-invasive treatments from laser hair removal, dermal fillers, to facials.
It was ideal for Lumi Laser Clinics to be able to promote its specialization and expert care in the highly saturated cosmetic industry.
What sets Lumi Skin Clinics apart from others is their highly skilled doctors and therapists along with advanced and latest medical laser equipment. This had to align with their brand identity with the goal of reaching women who sought for modern solutions to their skin issues.
Process
Lumi Skin Clinics’ key focus is to provide women a sense of urban escape as experts in non-invasive and laser treatments. With this in mind, the brand visuals had to embody the clinic’s clean, modern, and relaxing feel.
The logo features a combination of subtle curves, clean, and solid lines that is timeless. The letter “L” in the word “Lumi” was inspired by two main elements that are connected to the business: laser wavelength and skin layers. This helps establish and evoke a sense of luxury and expertise in laser aesthetic treatments.
This logo style paved the way to create patterns, unique icons, and wayfinding markers that cohesively connects the brand with the space. Playing with natural earth-toned colors effortlessly combines with the premium clinic interiors, too.
Application
The visuals were applied across social media platforms along with in-store posters, service flyers, and calling cards. Interior design elements such as the room and toilet markers also encapsulate the clinic’s brand identity. Different logo-styles also provide versatility to applications for the owners to use as they expand in the future.
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